‘Coalition of The Willing’ is a film that discusses how we can use new internet
technologies to leverage the powers of activists, experts, and ordinary citizens
in collaborative ventures to combat climate change. Through analyses of swarm
activity and social revolution, ‘Coalition of the Willing’ makes a compelling case
for the new online activism and explains how to bring the fight against
global warming to the people. As the film tackles the subject of online activism,
we decided that the logical home for ‘Coalition of The Willing’ is here online.
Between the start of February and the beginning of June 2010, Coalition of the
willing was released in sections onto this website. Groups of sections were
released roughly every 2-3 weeks, with the final completed film going online
at the start of June. This un-conventional release strategy allowed us to build
and engage with an audience whilst the film itself was being made. “coalitionfilm”
has now become an online environmental brand in itself, with contributors Tweeting
and Facebooking every day about issues discussed in the film; environmentalism,
open source culture and swarm politics.